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Mobile app design and brand identity for a social media app focused on location-based matching.
Heyday is a social media app which aims to make it easy for users to find other users with similar interests via a matching mechanism and by posting and conversing within interest-themed channels.
We were initially brought in to help the core team define the branding and the visual language for the app. We then proceeded to refine the UX and information architecture flows, followed by application of the visual language we developed.
The result was a light, user-centric design theme influenced by conversational features of Telegram, combined with user experience of the group functionality from Nextdoor.
