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The world of graphic design is always evolving with new styles, techniques, and technologies. As we enter 2024, graphic design is exerting a significant influence on the world of UI/UX design, so here are some of the biggest trends to keep an eye on.
After years dominated by clean, simple sans-serif fonts, vintage-inspired typography is back in a big way. Expect to see more scripts, serifs, and display fonts that add an retro, artistic flair. This ties into the larger revival of 1990s and early 2000s aesthetic.
Bold, lively colors are in. Brands are moving away from muted, neutral palettes and embracing vibrant primaries, neons, and bold gradients. This reflects a cultural shift towards optimism and energy.
Collage artwork that incorporates retro elements like old photos, vintage illustrations, and typography is hugely popular. This nostalgic style adds depth and interest. Expect to see collages used for everything from posters to social media posts.
The popularity of digital illustration continues, but hand-drawn styles are also back. Artists are mixing digital and analog to create unique illustrative styles. Marks from pens, pencils, and paint brushes add originality.
Abstract, surreal images that capture a dreamlike quality are popular for brands that want to stand out. Bizarre color schemes, composites, and distortions create eye-catching, memorable visuals. This experimental style has a big wow-factor.
Graphic design is breaking free of the screen with 3D elements and physical materials. Bold typography, abstract shapes, and digital drawings are combined with photography and mixed media to add depth. Experimentation with AR also opens new doors.
Eco-conscious, socially aware design is more important than ever. Brands need to show they care about social causes in an authentic way. That means responsible materials, ethical marketing, inclusive designs, and taking real action beyond slogans.
Handmade, small-batch, and custom designs stand out from mass production. Brands aim for uniqueness through higher quality prints and attention to detail. Sleek perfection is out, imperfections and custom touches are in.
While some view AI art as a threat, most designers see it as a new tool that can enhance creativity, not replace it. Expect to see more designers incorporating AI-generated elements into their work in fresh, innovative ways. The future of graphic design will involve collaboration between human creativity and artificial intelligence.With new technologies enabling incredible visuals and bold creative freedom, it's an exciting time to be a visual artist. It's up to designers to chart the new visual landscape!
